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La Roche-Posay Celebrates Anniversary with Law Roach 

Inspired by social listening and led with humor, brand connects with a new generation through a social-first influencer campaign.

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By: Rachel Klemovitch

Assistant Editor

La Roche-Posay debuted its Brand Name Campaign, a bold new initiative that transforms a viral moment into an authentic, equity-building movement. 

The campaign is headlined by celebrated image architect Law Roach, whose name became a point of connection between himself and La Roche-Posay in online conversations.

Inspired by the wave of positive sentiment and playful wordplay around the brand’s name across the social universe, La Roche-Posay has harnessed humor, levity, and social-first storytelling to further its life-changing dermatology mission.

Law Roach steps into the role of narrator for a socially forward campaign video designed to both educate and entertain. Bridging dermatological expertise with the humor and creativity of today’s digital culture.

Justin Ollivierre, Assistant Vice President of Brand Engagement, commented, 

“We are immensely proud to introduce our latest campaign, developed in collaboration with the one-and-only Image Architect, Law Roach, and our fantastic cast of influencers… Through our strong relationship, we realized a unique creative opportunity, playfully tapping into the viral humor of how consumers pronounce La Roche-Posay.”

Law Roach is joined by Dr. Chris Tomassian, a board-certified dermatologist, Pierre Crespéau, a linguist, Javon Ford, a scientist and chemist, and DeAndre Brown and Abbie Herbert, marketers and creators.

The Brand Name Campaign video will premiere across La Roche-Posay’s owned social channels and amplified through paid and partner content. 

With its dynamic mix of humor, expert knowledge, and cultural fluency, the campaign represents a first-of-its-kind effort for the brand: one that is rooted in community conversation and designed to engage audiences authentically while furthering awareness of La Roche-Posay’s core mission.

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